190 raised hands.
Zero ad spend.
Onward Exchange was an idea: a broker-agnostic membership community for real estate professionals, founded by Becky Quinby and Jen Briggs. They had the vision and the network. They had no infrastructure.
We built the entire stack. GoHighLevel: workflow automations, pipeline configuration, a clean import of 174 contacts, Smart Lists, and the email and SMS template architecture that would carry the membership for years. Squarespace and Circle for the front-end and the community layer, with custom HTML embeds wiring it together. A full brand system. YouTube channel setup and content creation. Onboarding flows that made the first week of being a member feel intentional.
Then we ran a pre-launch campaign with no paid media. Email, organic social, network.One hundred and seventy-four raised hands. Eighty-two pipeline sign-ups. Twenty-three paid subscribers at launch. A 28% pipeline-to-paid conversion rate, in a category where 5% is celebrated.
A members-only room with its own voice.
Onboarded 27 members through pre-launch with an 84% MAU rate. Founding cohort runs in here every day.
CRM, pipeline, workflows, email, one stack.
73 opportunities through the pre-member pipeline. 157 contacts segmented into smart lists. Four published workflows running nurture and confirmations. 44% open rate across 24,548 sends.
Every CTA, form, workflow, and platform on one page.
The blueprint we drew before shipping a single asset. Entry points feed forms, forms trigger GHL workflows, workflows route members through Circle and the nurture sequences. Everything on one map, constantly optimized.
Named to the Onward team page.
Not a vendor line item, listed on their public team page alongside the founders as Head of All the Things. The infrastructure was trusted enough to be part of the brand.
