Three luxury listings.
Three offers accepted.
Becky Quinby came to us with three premium Minneapolis listings, raw footage already in the can, and a website that was not doing the work it needed to. The properties were between $1M and $3.5M, the kind of listings that do not sell themselves on a single open home.
We built each listing into a multi-phase campaign. - Phase one: short-form teasers cut tight, designed for the scroll. - Phase two, on launch day: the long-form property tour, and the main reel/short house walkthrough. - Phase three, the long tail: neighbourhood, lifestyle, amenities, the unique positioning of the home, extracted from the same shoot, run for months.
One shoot. Three phases. Months of visibility. Every listing sold.In parallel we built property-specifc landing pages for the three listings, built for trust, personality, and lead capture, with paid social driving qualified buyers into it. 2 Platforms [Meta & YouTube], moved as one voice.
All three luxury listings sold. The site remains the firm's portfolio piece. Keep scrolling, the full playbook is in the next section.
One shoot. Three phases. A funnel underneath.
Each property was filmed once. From that single shoot we built a content library that ran for months across organic and paid, not three posts, three phases, each with its own job. The best-performing pieces from each phase became the entry point to a private DM funnel that fed qualified buyers into open houses and appointments.
receipts →
hanging sold signs
1621 W 25th · sold
Short-form teasers, cut for the scroll.
9:16 reels under 20 seconds, designed to stop the thumb. Top shot, signature angle, address withheld, curiosity, not information. Built to seed the audience two to three weeks before launch.
Launch-day property tour, long-form.
The hero asset. A two to three minute walk-through for YouTube and the listing landing page, plus a 60-second vertical cut for Reels. Released the day the listing went live, with co-ordinated posts across every channel.
Lifestyle, neighbourhood, amenities.
The same footage, re-cut into fifteen to twenty supporting posts, the school catchment, the morning coffee, the primary suite, the lake view at sunset. Released over six to ten weeks, keeping the listing in feed long after the open house.
Track the winners.
Across the three phases we measured saves, shares, watch-time and DM rate, not vanity views. The posts that pulled hardest organically became the candidates for paid.
Meta ads on the best.
The top performers were boosted into a tightly targeted Meta audience, Twin Cities zip codes, household income bands, buyer-intent and lookalike layers.
Straight into the inbox.
Ads sent every click to Instagram DM, not a form. Conversation opens with a real question. Tyre-kickers self-select out; serious buyers tell you exactly what they're looking for.
Filter, then hand off.
We qualified in DM, budget, timeline, financing, area. Serious inquiries received the private listing landing page, the full media package, and the agent's direct line.
Open house or 1−to−1.
From there, a short nurture sequence moved every qualified buyer to the next concrete step, an open house slot, or a private appointment with the agent.
Same raw footage. Three phases of content. One funnel underneath. Every listing sold under offer.
Run this playbook on my listings →