From 48 followers
to Agent of the Year.
When Rupert Kemeys came to us he had forty-eight Instagram followers and a brokerage doing real volume in real silence. The market knew Ray White. The market did not know him.
We built a content engine on a single hypothesis: in Wellington, the agent is the listing. We made the property tour reel the spine of the strategy, which allowed him to show up consistently without the pressure of talking in-front of the camera. We then layered open-house graphics and client testimonials around it. Every week, without fail, for a year.
By month four, the sub-thousand follower account was posting reels at 10 to 15K views. The algorithm rewarded conviction.The numbers speak, but the better metric is what they translated to in the world. Buyers walking into open homes who already felt they knew him. Sellers who had watched twelve property tours before signing. Across our window of working together Rupert has sold dozens of homes, with even more sellers signing on the back of the content alone.
I cannot personally take all of the credit. Rupert is an exceptional agent, and the work translates because the operator behind it is the real thing. Our job was to build the stage. He performs on it.
In 2025 he was named Best Real Estate Agent of the Year in Wellington.
from a sub-1K following
Wellington, 2025
organic only
The storytelling around the house tours hit hard enough that Rupert handed the brokerage's entire video output to us. We now produce content for his wider team's listings and personal socials, and across the brokerage sales have lifted significantly on the back of constant, compounding visibility.
This was never just a content role.
Reels and edits are the surface. Underneath, the work is positioning, audience, theme and a repeatable production system. That's why the numbers held month after month, and why they keep compounding.
Built for the buyer who actually buys.
Wellington's volume is not in the trophy listings. It's in the middle-class household trading up, the first home buyer finally making the leap, the family upgrading their school zone. We tuned every frame, voice-over and on-screen line to that audience, not the luxury fantasy, the real market.
One look. One voice. Every post.
We built a content theme the brokerage now lives inside: a defined colour treatment, type system, edit pace, music palette and an on-camera tone for the agents that reads as Ray White Kemeys before the logo lands. Distinctive, repeatable, ownable.
Agents → videographer → us.
Production runs on a tight loop. Agents bring the listings and the talking points. The videographer shoots to a brief. We handle the post production. Roles defined, hand-offs clean, output predictable. That's how a small team posts at brand-agency cadence.
The runway we haven't touched yet.
Paid amplification: the organic numbers are already strong; a modest paid layer would push proven creative to in-market buyers and sellers in their suburb, on demand. The give-back story: Kemeys Brothers run quiet community work that local audiences would love to see; that footage is sitting on the shelf. There's a second act here.
If you're a brokerage or a small team of agents ready to elevate your presence online and become the go-to authority in your market — I'm the right person for the job.
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