REAL ESTATE MARKETING SPECIALIST: CONTENT + SYSTEMS

Content that gets agents seen. Systems that get them booked.

The embedded marketing partner for real estate agents who want more than a social media manager, and less than a full agency. I build the content and the back-end that turns attention into a pipeline.

Accepting 2 retainers for Q3 2026
proof of work, 2023 to 2026
Top Ratedon Upwork
18+★★★★★reviews
100%Job Success
2+ yrclient retention
NZ · Canada · USA
selected work, partnerships

Partnerships,
not projects.

Each case shows what the client achieved, and the specific engine I built underneath it.

Rupert Kemeys 12:35 AM pinned

I have been using Victor to create media content for my personal brand Rupert Kemeys under my business Ray White Kemeys Brothers, we are one of the largest real estate companies in Wellington. I have been using his services for more than a year now. Victor has taken our social media presence to a new level. His professionalism, communication and of course the quality of what he produces is second to none. I would highly recommend Victor to any real estate professional looking to elevate their brand above their competition.

in their words

What clients
actually said.

"
I have been using Victor to create media content for my personal brand Rupert Kemeys under my business Ray White Kemeys Brothers, we are one of the largest real estate companies in Wellington. I have been using his services for more than a year now. Victor has taken our social media presence to a new level. His professionalism, communication and of course the quality of what he produces is second to none. I would highly recommend Victor to any real estate professional looking to elevate their brand above their competition.
RK
Rupert Kemeys
Ray White Kemeys Brothers, Wellington NZ
Victor Kimathi, featured on the Onward Exchange team page Onward ExchangeTeam feature
"
Victor is the reason everything looks as good as it feels. Behind every polished video, seamless system, and “wait, how did they do that?” moment is Victor. Quietly building the infrastructure that makes this community run.

He's the kind of person who figures out the hard stuff before anyone else knows it was hard. Equal parts creative and technical, he brings order and magic to the mundane.

We couldn't build this without him. We also couldn't explain half of what he does. And honestly? We're fine with that.
OX
Onward Exchange
Head of All the Things · onwardx.org
how we work together

Three ways in.
One outcome ladder.

Start where you are. Each tier adds the next layer of the engine, and anything project-based sits on its own line at the bottom.

Get booked
The Engine

Booked appointments from the database you already have.

  • GoHighLevel CRM & booking system setup
  • Database reactivation campaigns
  • Speed-to-lead & follow-up automation
  • Pipeline & appointment tracking
Fastest ROI, no ad spend
Book more
The Accelerator

Everything in The Engine, plus a steady pipeline of new leads.

  • Everything in The Engine
  • Meta paid acquisition
  • Buyer & seller funnels + lead capture
  • Cost-per-lead tracking
Proven, Quinby Partners
3-month minimum on all retainers, the system needs runway to compound. Need something custom? Let’s talk →
also available, one-off
Website & IDX integration, brand identity, print media
Website & IDX integration Brand identity systems Print media design
Contact for a quote →

Inside The Engine, every month

A monthly commitment isn’t a one-off sprint. This is the ongoing work that keeps appointments landing.

Rolling reactivation waves

Fresh campaigns to cold segments every month, new angles, new appointments from the same database.

New-lead nurture

Every inbound lead worked automatically, speed-to-lead texts and follow-up sequences, so nothing slips.

Monthly database touch

A market update or value email to the whole list, keeping it warm and ready to reactivate.

Review generation

Automated review requests after every close, compounding your RateMyAgent & Google reputation.

Continuous optimization

Testing messages, lifting booking rates, adding new automations. The system gets better every month.

Appointments report

A monthly snapshot, appointments booked, conversations started, reviews earned. Your ROI, in writing.

The ROI: one extra deal a year more than covers the retainer, the system’s job is to produce several.
questions, before we talk

The things agents usually want to know first.

What does the investment look like? +
Every partnership starts with a one-time setup and a database reactivation sprint - total investment ranging from $2500 - $4500 (depending on your current setup) , the fastest way to prove ROI, then continues as an optional monthly retainer starting at $1150 for the Engine tier and rise with each tier; the full-brand flagship is a high-touch, high-ticket partnership. I don’t post a full price table because scope varies by market and goals, but I won’t waste your time: if we’re not a budget fit, you’ll know on the first call.
How are you different from a social media manager, or a full agency? +
A social media manager posts for you. A full agency charges five figures and hands you to a junior. I sit in between, one senior partner who builds the content and the back-end systems, and stays. That’s the reason clients keep me for years, not months.
Do you guarantee leads or results? +
No, and be wary of anyone who does. Real-estate ads run under Fair Housing rules that limit targeting, and no honest partner can promise closings that depend on your market and your own conversations. What I build is the system that makes sure every lead is seen, captured, and followed up. The results compound from there.
Do I have to be on camera? +
You’ll want to be seen, at least a little. I’m building a brand that represents you, and in real estate people buy and sell from a person they recognise and trust, not a logo. That doesn’t mean scripted monologues; it can be as simple as showing up in your listing videos and market updates. If you’re camera-shy, I’ll ease you in and make you look sharp, but being seen is the point.
Am I locked into a long contract? +
We start with a short initial term so you can judge the work before committing. After that, retainers run month-to-month. I’d rather keep you because it’s working than because a contract traps you.
Who owns my content, CRM, and accounts? +
You do, always. Your content, your CRM, your domains and accounts stay in your name. I build assets you keep, not a setup you’re held hostage by. If we ever part ways, you walk away with everything.
Portrait of Victor Kimathi the operator
about

nice to meet you, I'm Victor.

Most content strategists understand creative. Most marketing agencies understand systems. Very few understand both, and a handful understand real estate.

I've spent the last four years working exclusively inside the real estate industry, and what I've learned is this: being an agent or running a brokerage is fundamentally a local, relationship-driven business. People don't hire the agent with the best listings. They hire the one they already know, like, and trust.

My job is to help you build that trust at scale, before the conversation even starts.

What sets me apart is how I work across the full stack. Most creatives can't touch your backend. Most technical people can't tell your story. I do both. That means your content, your brand, and your marketing infrastructure aren't three separate things fighting each other but rather a system working together.

Your Instagram and/or Youtube feeds into your funnel. Your funnel reflects your brand. Your brand sounds like you.

And that last part matters more than people admit. I build something that revolves around who you are, what you stand for, and what you actually want to say, not content designed to chase an algorithm at the expense of your reputation.

If you want to become the most trusted name in your market, let's talk.

4 yrs
In real estate marketing
3
Markets · NZ · CA · US
Nairobi
Working globally
Strategy & content
Real Estate MarketingContent Marketing StrategySocial Media MarketingSocial Media ManagementCopywritingEmail Marketing
Systems & automation
CRM DevelopmentMarketing AutomationLead Management AutomationBusiness Process AutomationAutomated WorkflowAPI IntegrationSales FunnelReal Estate Lead GenerationReal Estate IDX
CRM & lead platforms
GoHighLevelHubSpotFollow Up BossLoftyBoldTrailMailchimp
Web & IDX
GoHighLevelWixSquarespaceWordPressIDX BrokeriHomefinderGoogle Search Console
Creative & production
CapCutCanvaHiggsfield.ai
Community, social & ops
CircleMeta Business ManagerGoogle Business ProfileMetricooln8nZapierClaude Code

Let's turn your visibility into a pipeline.

A 30-minute call: I'll look at your current setup and show you the fastest win, whether we work together or not.

Replies within 24 hrs Real estate only NZ · CA · US · global